Access to quarterly whitepapers
Active Insights™ is industry-leading research and analysis dedicated to demystifying the most elusive and most profitable target market in history – the Active Lifestyle Consumer. Developed and produced by America’s leading brand experience designers focused on the Active Lifestyle Consumer.
December 5, 2007
Be Real.
A deeper understanding of how to reach the most profitable and most elusive target market in history - Active Lifestyle Consumers.
In this whitepaper:
Who is the Active Lifestyle Consumer?- How do you speak to them?
- How do you reach them?
Free Subscription
To view this whitepaper, just sign up for a free subscription to Active Insights. You’ll have access to our latest whitepaper and you’ll be emailed whenever we publish additional research.
August 19, 2008
Actively Different: Fitness vs. Outdoor Messaging
At first glimpse, outdoor and fitness-oriented consumer mindsets may seem subtly different. But get to know how they think from the second they wake up in the morning, and you will see the differences are stark. The outdoor-oriented consumer group is ready for adventure: they're raring to call someone and get outdoors. The fitness-oriented consumer group gets right to their goals, already prioritizing the things they need to do - they approach life with determination and purpose.
Active Insights Volume Two: Digest Three examines the dichotomy between outdoor-oriented and fitness-oriented consumers. Their distinct mindsets drive the way that these consumers gather information, process it and then use it to inform their shopping process.
Download Now