Access to quarterly whitepapers
Active Insights™ is industry-leading research and analysis dedicated to demystifying the most elusive and most profitable target market in history – the Active Lifestyle Consumer. Developed and produced by America’s leading brand experience designers focused on the Active Lifestyle Consumer.
December 5, 2007
Be Real.
A deeper understanding of how to reach the most profitable and most elusive target market in history - Active Lifestyle Consumers.
In this whitepaper:
Who is the Active Lifestyle Consumer?- How do you speak to them?
- How do you reach them?
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To view this whitepaper, just sign up for a free subscription to Active Insights. You’ll have access to our latest whitepaper and you’ll be emailed whenever we publish additional research.
June 24, 2008
The Price and the Payoff of Environmental Responsibility.
In order to really get to the heart of the environmental responsibility movement within consumer brands, we thought we should go right to the source itself - the stewards of some of the largest and most well known brands in the Active Lifestyle universe.
We’ve assembled a panel of brand representatives in the Active Lifestyle Consumer space who are all members of the Outdoor Industry’s Eco Work Group, and asked them questions about environmental economics. Their open dialogue complements our research and truly helps define what Active Insights is all about.
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