Active Insights   at work

By Hanson Dodge Staff

Sara Meaney, Hanson Dodge Creative’s president of strategy and growth, presented our outlook on 2012 digital trends to Wisconsin business leaders at the 11^th Annual Northern Trust Economic Trends Breakfast on Friday, Jan. 20 at Milwaukee’s Italian Community Center. Continue reading “Hanson Dodge Creative’s Sara Meaney shares insights into digital trends as featured speaker”

By Tim Dodge, Hanson Dodge Creative President & Chief Innovation Officer

Most organizations no longer question the value of direct online commerce. However, what many struggle with is how much must be invested in technology and marketing activities in order to succeed.

Continue reading “HDC’s breakthrough e-commerce platform: A unique brand experience that drives sales”

Hanson Dodge Creative recently completed the design and development of a large e-commerce platform targeted at active lifestyle brands which we’ve appropriately dubbed, Active Commerce.

By Hanson Dodge Creative Staff

Koss Stereophones, the leader in innovative stereo headphones since 1958, turned to Hanson Dodge Creative for a solution to sell their products online and connect with customers in a way that reflected their commitment to innovation.

Continue reading “Active Work Feature: Creating a flagship store for the inventor of stereophones”

By Hanson Dodge Creative Staff

Rick Miller
Title: VP of Interactive Marketing
Time at HDC: three years

With an internal clock still set on Eastern Standard Time, Rick Miller starts his day at 4 a.m., generating and analyzing daily reports for his clients showing e-commerce activity from the previous sales day. Armed with a vast skill set and a Diet Mountain Dew, Miller understands the complicated decisions that can turn a simple search into a sale.

Continue reading “Rick Miller: Search engines can make or break your brand”

By Hanson Dodge Creative Staff

Milwaukee – January 13, 2012

Studio increases focus on strategic innovation and growth by creating two new senior level roles to further help its clients achieve marketing leadership.

Continue reading “HDC announces new strategic initiatives”

By: Sara Meaney, partner and Vice President of PR + Social Media of Hanson Dodge Creative

At the core of every healthy brand is a really good story. The world’s greatest brands know how to deliver their stories in an ongoing and memorable manner. Despite the story itself being intrinsic to the brand, the job of brand storytelling as a part of a strategic content program is a challenging one requiring heaps of skill – and a dollop of science. Continue reading “Getting Your Brand Story to Stick: The science behind making an emotional connection”

By: Hanson Dodge Creative Staff

“The PR+Social Media Summit reminded me of what I love about this business. The audience was wide-eyed and eager to learn and discover. The speakers were energetic and excited to share ideas. Overall, it just had a good positive energy.  It was clear that the subject of social media has moved past the question of how do these tools work to what will these tools do for my business.  It seems to me the next chapter of discussion will center around how we need to think about these new channels of communication in relationship to the overall marketing mix.  A second discourse will need to evolve on the impact of social strategies on brand building overall.”

-Tim Dodge
HDC Partner & President Continue reading “The Summit Report: The Third Annual PR + Social Media Summit”

By: Hanson Dodge Creative Staff

Damian Strigens
Title: Associate Creative Director
Years at HDC: 10
Studies / Degrees: BA from Milwaukee Institute of Art & Design

Associate Creative Director Damian Strigens describes himself as an observer, but he’s often the one people look to. For direction and inspiration, Damian is a star performer at HDC as well as the Milwaukee music scene. We caught up with him in our café after a daily swim at the Y.

Continue reading “Damian Strigens, a life inspired”

By: Dave Racine, PR+Social Media Strategist

Facebook isn’t afraid of change. The social networking giant, best known as the free service that allows you to voyeuristically check up on your friends, has opened a new can of worms.

Amidst the recent uproar in its latest platform changes, there are several particularly interesting morsels of change that clearly point to how the social network is evolving beyond the walled gardens of Facebook.com. Continue reading “The new face of Facebook: Challenging brands to step it up”