By Hanson Dodge Staff

Sara Meaney, Hanson Dodge Creative’s president of strategy and growth, presented our outlook on 2012 digital trends to Wisconsin business leaders at the 11^th Annual Northern Trust Economic Trends Breakfast on Friday, Jan. 20 at Milwaukee’s Italian Community Center.

The event, which drew more than 650 people featured vibrant discussions between prominent Wisconsin business leaders, state representatives and industry experts on the state of the economy. Meaney was among six featured speakers who provided insight into the economic outlook through analysis of industry trends and current indicators.

Meaney explored the latest trends in mobile technology and social media. She gave a 2011 digital outlook at last year’s Breakfast and, due to overwhelming interest and positive feedback from audience members, was asked to return again this year.

“For the past 11 years, the Northern Trust Economic Trends Breakfast series has consistently presented timely and meaningful topics key to business success,” said Meaney. “I am honored to have had the chance to speak for a second year in a row.”

She her full presentation below.

Sara Meaney is a partner and the president of strategy and growth at Hanson Dodge Creative. She is responsible for the organizational development, maturity and growth of the agency.

To make an impact on her clients’ business in an increasingly digital world, Sara draws upon her 15 years of marketing and communications experience in advising global brands. Her underlying passion for analytics and measurable outcomes helps to define her role as a results-oriented digital thinker, where she draws on her outdoor pursuits that have taken her to five continents. When she isn’t advancing HDC, Sara acts as the co-chair of the Betty Brinn Children’s Museum Gala. Sara has been recognized in the Milwaukee Business Journal’s Forty under 40 class of 2010.